This visitor management feature examines the immense pressure placed on Hampstead Heath by its popularity, with approximately 7 million visits annually. The article explores how the City of London Corporation balances public access with conservation imperatives. The piece analyses visitor distribution patterns, peak times, and the differential impact across the Heath's various habitats. It examines specific pressure points: the swimming ponds, the Pergola, and the Model Boating Pond sanctuary. The article also explores how climate change and population growth may affect visitor numbers in future.